Our Article Marketing system is all you need to increase your off page SEO!

Article Marketing

Article marketing is one of the fastest growing areas in marketing today. In fact, article marketing is the last frontier in marketing. With over 70% of businesses polled increasing their inbound (article marketing) marketing budgets this year, article marketing is growing fast and will likely remain the fastest growing area in marketing for years to come. So if you are attempting to get more traffic and higher rankings for your Websites, then you need to understand what article marketing is and how it can benefit your business.

If you are wondering if article marketing can help your SEO, or you are looking for a company to provide article marketing as a service, you are in luck.

What is article marketing?

According to Wikipedia http://en.wikipedia.org/wiki/Article_marketing ;

/ Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article has a bio box and byline (collectively known as the resource box) that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential to increase the business credibility within its market. Also it helps in attracting new clients. These articles are often syndicated by other websites, and published on multiple websites. /

As they say, article marketing increases business credibility while attracting new clients. Many businesses are attracted to article marketing because of the SEO benefits that come from with doing it right. In fact this is an explosive new area for business lead generation, higher site ranks and traffic and conversions on your Web Site.

Because higher ranking sites that appear to be the authority on a keyword (s) will get more traffic and business to their site resulting from consistent and quality article marketing.

Article marketing generally consists of the following:

* Well written articles based on relevant keywords
* Posting these well written, original articles on Blogs (starting with your own blog) directories and social networks.
* Obtaining links to these blogs through submission to article directories and other outlets on the Web.
* Writing additional short articles for press releases about these articles

Summary: Article marketing is a great way to position yourself as the authority on a set of keywords that are relevant to your market and thereby, gain the upper hand in Website traffic, rankings and ultimately website conversions for your business.

How it can help your website

Marketing your Website (or brand) through articles can directly benefit your site in the following ways:

* Back Links!
* Increased Incoming Links and tags with your keywords
* Increased Authority with Search Engines
* Increase in number of people “following your brand”
* Higher page ranks for multiple pages on your Website
* More visibility for your brand
* Higher monetary value for your site
* Higher value for your brand (business that owns the site)

Consistently Marketing high quality articles that are written around your keywords, submitted properly and redistributed in a way that gains you back links and the above mentioned benefits will increase the traffic to your Website substantially. In addition, your Website can benefit consistently and continue to blossom and grow to its fullest potential overtime since article marketing is sustainable. It is something that (if done well) your website benefits from directly and more is better. Websites benefit the most from a balance of this simple equation:



How article marketing can be implemented

For article marketing to be most successful, the On Page SEO needs to be in place first. This means that your website will need to have good pages that correspond to the keywords that the articles will be written about.

This is why we always run a routine set of tests before we set out to promote a website through article marketing. Those steps are generally as follows:

Step One: The report
Our Website report software measures about 100 points that are critical to your Website. Both the On Page (the Site itself) and the Off-Page criteria are measured.

The report shows us where we need to spend our initial time. For example: if you have little or no “On Page” content, then we will suggest spending some initial time working up articles for your Website based on the keywords you compete for.

Step Two: Gather keywords
We currently use the Google Adwords Keyword tool (a great tool) that not only shows lots of good keyword ideas, but also how popular they are. We use the Google Adwords tool to research all keywords before implementing them into a marketing strategy. Using this tool will help us discover three main things that we need to know about the keyword (s).

  • How Competitive it is
    • This is an indication of what other companies are paying for the keyword
  • How often it is searched for (Monthly number of searches containing the keyword)
    • If not many people are searching for it, it is not usually very valuable
  • Keyword ideas
    • Very cool way of seeing some searches related to your keywords (to possibly include in your keyword list)

Step Three: Create a keyword list
We then take the list of keyword ideas, jot down the ones that are relevant and also have high enough monthly traffic to worry about and create a final list to go by.

Step Four: We ensure the keywords are all relevant
We then check for relevancy by actually searching on the keywords and phrases in Google and seeing what the results look like. Keywords are relevant if they produce Website (results) that are competitive and related to the targeted business. Sometimes we find that keywords are not relevant or are related to some other industry and we then revise the keywords list since competing for irrelevant keywords is a waste of time and energy.

NOTE: We prioritize the keyword list by competition as well. So if there was an organization that was competing with you on a keyword with very high page rank and lots of back links, we would know that it would be difficult to overcome that competitor for that keyword. So part of the approach has to contend with how difficult it will be to get high ranks for the keywords you want and how much energy you will put into each of them to get the job done. Combining these factors will create the starting point of your article marketing strategy.

Step Five: Layout the strategy
We use an in house tool to categorize all of your keywords and metadata for your on page SEO that corresponds to the exact pages. Once we complete the on page SEO, the whole strategy begins to take shape since we then know:

  • The keywords we will be writing articles for
  • The target pages of the Website to promote (link the article too).

Finally, once the On Page content is planned out and underway, we can move forward with setting up the company in our online article marketing system and get started with some great articles!

Are you ready to get started with your article marketing strategy? Contact us for a free consultation and we will show you how this great service can be applied to your business.

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